Generation What ?
« L’autoportrait de toute une génération »
« Generation What ? » is the first survey drawing a portrait of a whole generation from all around Europe and Arabic world. 150 questions are asked to the youth of around 30 nationalities and answers are compared country by country with a dynamic map.
As the producer of the digital part, Upian developed the whole survey and my role as Art Director, was to deliver precise guidelines to assure a global identity through each country. But I also worked with developers during the web integration process, to build a design as flexible as possible through the differents devices and languages concerned. I also collaborated with Yami² for the video part of the program, designing video skins and TV credits.
It was such a thrill to take part of such a huge international project, and giving a digital voice to millions of young people.